Scaling Discord outreach from 1,000 to 100,000 DMs
How to grow a campaign programme without wasting budget on untested messages.
Scaling outreach is a sequence, not a single decision. Each stage should answer a question before you commit more money to the next.
Stage one: 1,000 DMs
Does anyone reply at all? You are testing whether the offer registers, not chasing volume.
Stage two: 5,000 DMs
Split two messages and find the better one. This is the stage where copy decisions get made.
Stage three: 10,000 DMs
Volume pricing takes effect at $35 per 1,000, so this is where the economics improve. Run your winning message across a wider server list.
Stage four: 100,000 and beyond
Large programmes need planning around capacity and target supply, so they are arranged directly with support on Telegram at @DiscordDMsupport.
Refresh your targets
The same server list loses effectiveness as you work through it. Add new communities every cycle, or use the research option to keep the pool fresh.
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