Measuring the return on a Discord outreach campaign
A simple framework for working out whether DM campaigns pay for themselves.
Outreach is easy to judge if you decide what a result is worth before you order, and hard to judge if you do not.
Set a value per action
Pick the action that matters to you: a server join, a signup, a purchase. Give it a number. If a customer is worth $80 and one in ten joiners buys, a join is worth $8 to you.
Do the arithmetic
- 10,000 DMs at $35 per 1,000 costs $350
- A one percent join rate is 100 joins
- At $8 per join that is $800 of value against $350 of cost
Watch the second order effects
A bigger, more active server attracts organic joins and makes partnerships easier. Those gains are real but slow, so do not count them in the first week's numbers.
Cut early, scale slowly
If a message cannot clear its cost at 5,000 DMs, changing the message is cheaper than buying more volume.
Ready to run a campaign?
Order Discord DM outreach from 1,000 messages, with volume pricing above 10,000.
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